ABOUT US:

The American Civil Liberties Union (ACLU) Foundation of Florida seeks a Senior Digital Strategist to join our Communications Department and help achieve the organization’s goal of protecting the liberties that define our democracy. This position is based in the ACLU Offices (currently Miami or Tallahassee) or Remote within Florida

The American Civil Liberties Union Foundation of Florida (ACLU of Florida or ACLU-FL) is an affiliate of the national ACLU, a national public interest organization devoted to the defense of the Bill of Rights. For over 100 years, the ACLU has served as the nation’s primary protector of the liberties that define our democracy. The organization implements its vital civil liberties mission in all 50 states, in large part through affiliate entities such as the ACLU of Florida.

The ACLU of Florida, the state’s largest civil rights and civil liberties organization, employs litigation, public policy advocacy and organizing, and public education to protect and promote a broad range of constitutional values and individual rights, such as freedom of speech, racial justice, right to privacy, religious liberty, criminal justice reform, voting rights, reproductive rights, LGBTQ+ rights, disability rights, and immigrants’ rights. The ACLU of Florida litigates a broad range of complex constitutional cases in federal and state courts through direct representation, filing amicus briefs, and submitting administrative complaints to state and federal agencies.

This is a regular, bargaining-unit position represented by the National Organization of Legal Services Workers/United Auto Workers Local 2320 (NOLSW/UAW Local 2320), under the terms of the ACLU of Florida’s collective bargaining agreement.

WHAT YOU'LL DO :

Reporting to the Communications Director or Deputy Communications Director and working in close collaboration with the ACLU-FL Communications team, the Senior Digital Strategist core purpose is to lead the ACLU of Florida’s digital strategy by shaping how the organization shows up online, builds power, and mobilizes communities in defense of civil rights. It also translates organizational priorities into data‑driven digital campaigns that expand reach, deepen engagement, and drive measurable advocacy impact.

YOUR DAY TO DAY:

• Set and drive the organization’s overarching digital strategy, ensuring all digital content, campaigns, and platforms are aligned with organizational priorities, advocacy goals, and brand standards.
• Provide strategic direction, quality oversight, and guidance to digital communications staff, including the Digital Strategist – reviewing work product, ensuring consistency, and supporting professional development.
• Lead integrated digital campaign planning across issue areas – including voting rights, reproductive freedom, LGBTQ+ rights, immigration, and First Amendment – coordinating with legal, policy, and advocacy teams to ensure timely, accurate, and mission-driven digital execution.
• Oversee the development and management of the organization’s social media content calendar, email communications, web content, petitions, and digital action campaigns, maintaining a high standard of voice, accuracy, and impact.
• Establish and refine digital workflows, content standards, and best practices that support consistency, efficiency, and scalability across the Communications Department.
• Own the organization’s digital performance framework – setting KPIs, analyzing platform metrics, and delivering strategic recommendations to Communications leadership through monthly reports and campaign debriefs.
• Identify and lead high-impact audience growth initiatives to expand email subscriber lists, social media reach, and digital engagement in alignment with campaign and organizational goals.
• Serve as the department’s lead on emerging digital trends, tools, and platform shifts – advising leadership and staff on adoption decisions and strategic implications.
• Manage and update the organization’s website and content management systems, ensuring content accuracy, functionality, and strategic alignment with current campaigns and advocacy efforts.
• Draft, vet, and build digital actions such as petitions and online forms in coordination with internal staff and partner organizations, maintaining rigorous data privacy standards throughout.
• Manage the organization’s digital asset library, ensuring resources – including images, graphics, video, audio, and templates – are current, well-organized, and accessible to staff.
• Represent the Communications Department in cross-departmental planning efforts and national ACLU affiliate convenings, contributing digital expertise to shared campaigns and coalition work.
• Lead other communications projects and strategic initiatives as assigned by the Communications Director or Deputy Communications Director.
• Supervisory Responsibilities:
• The Senior Digital Strategist provides direct oversight and strategic guidance to the Digital Strategist, including reviewing work product, ensuring quality and consistency across digital outputs, and supporting the professional growth and development of digital communications staff. This position does not carry formal personnel management authority but is expected to function as a senior lead within the digital communications team.
• Perform other tasks as needed to advance the work of the Field Team and strategic objectives of the affiliate.

FUTURE ACLU'ERS WILL

• Be committed to advancing the mission of the ACLU of Florida and the broader civil liberties movement.
• Center and embed the principles of equity, inclusion, and belonging in their work, using a personal approach that values all individuals and respects differences in race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability, and socio-economic circumstance.
• Be committed to working collaboratively and respectfully toward resolving obstacles and conflict.

WHAT YOU'LL BRING

While no one person will have all of the qualities enumerated below, the successful candidate will bring many of the following qualifications and attributes:

• Bachelor’s degree in communications, journalism, media studies, digital media, computer technology, or a related field.
• Minimum of five (5) years of progressively responsible experience in digital media strategy, content development, and campaign management -- with at least two (2) years in a senior, lead, or supervisory capacity.
• Demonstrated experience setting digital strategy and overseeing the work of digital communications staff or contractors in a nonprofit, advocacy, or agency environment.
• Exceptional writing and editing skills, with a proven ability to translate complex legal and policy issues into clear, compelling, audience-specific digital content.
• Advanced proficiency with content management systems, social media platforms, email marketing and advocacy tools, and digital design software.
• Experience building and managing digital performance frameworks, including setting KPIs, interpreting analytics, and translating data into actionable strategy.
• Familiarity with HTML; experience with CRM or advocacy management platforms preferred.
• Strong project management skills, with the ability to lead multiple concurrent initiatives, set priorities, and meet deadlines in a fast-paced advocacy environment.
• Demonstrated ability to collaborate across departments and with external partners, and to build effective working relationships across diverse communities and constituencies.
• Oral and written fluency in English required; bilingual proficiency (particularly Spanish) strongly preferred.
• Unwavering commitment to the mission of the ACLU, including a demonstrated commitment to equity, racial justice, and the full protection of civil liberties.

Certifications and Licenses:

• Must possess and maintain a valid State of Florida Driver License

DESIRED QUALIFICATIONS:

1. Knowledge of current and emerging digital content strategies, production tools, and platform technologies, with a demonstrated ability to evaluate and adopt new tools as the digital landscape evolves.
2. Experience with advocacy-specific platforms and ecosystems, including knowledge of how digital tools interface with organizing, mobilization, and litigation communications.
3. Advanced skill in synthesizing data and research from multiple sources into clear, persuasive, and actionable communications for varied audiences.
4. Demonstrated ability to navigate ambiguity, adapt quickly to shifting priorities, and maintain high-quality output in a dynamic, fast-moving advocacy environment.
5. Oral and written proficiency in a second language, particularly Spanish, to support engagement with Florida’s diverse communities.
6. Familiarity with organizational systems for documentation, reporting, and records management in a nonprofit or public interest setting.
7. Proven ability to build and sustain effective working relationships across lines of difference, including race, national origin, gender identity, sexual orientation, disability, and cultural and linguistic background.
8. A valid driver’s license and regular access to a car; ability to drive outside of the county as necessary and to work evenings and weekends when needed.
9. Unwavering commitment to the mission and goals of the ACLU, including a demonstrated commitment to racial justice and civil rights issues.

COMPENSATION AND BENEFITS

The ACLU of Florida is committed to equity, transparency, and clarity in pay. Compensation will be commensurate with experience, within the range of $68,160 - $81,000 (Pay Grade 10).

The ACLU of Florida provides excellent benefits, including health and dental insurance with generous vacation, holiday, and sick leave policies, as well as a Defined Contribution 401(k) Retirement Plan. Base vacation leave is five weeks per year, increasing to six weeks per year after five years of service.

WHY THE ACLU OF FLORIDA

Founded in 1955, the ACLU of Florida has spent seven decades defending and preserving the individual rights and liberties guaranteed by the Constitution and laws of the United States for the people of our state. Whether it's ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU of Florida takes up the toughest civil liberties cases and issues to defend all Floridians.

We know that great people make a great organization. We value our people and know that what we offer is essential not just to their work, but to their overall well-being. At the ACLU of Florida, we offer a broad range of benefits designed to support the whole person — from time away to focus on the things that matter, to comprehensive healthcare coverage, retirement planning, and opportunities for professional growth and development.

OUR COMMITTMENT TO ACCESSIBILITY, EQUITY, DIVERSTIY, & INCLUSION

Accessibility, equity, diversity, and inclusion are core values of the ACLU of Florida and central to our work to advance liberty, equality, and justice for all. For us, these are not just check-the-box activities, but a chance to make long-term, meaningful change. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization — one that respects and embraces difference, treats everyone equitably, and empowers our colleagues to do their best work. We are as committed to anti-oppression, anti-ableism, and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

With this commitment in mind, we strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.

If you need an accommodation to participate in the application or interview process, or to perform the essential functions of this job, the ACLU of Florida will provide one. We make every effort to ensure that our recruitment and employment efforts provide people with disabilities full opportunities for employment in all positions, and we undertake affirmative action strategies to help make that a reality.

HOW TO APPLY

To apply for the postion Senior Digital Strategist position, visit this link. All attachments should be in Microsoft Word or PDF format.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required for the Field Organizer position. It does not represent a contract of employment. The ACLU of Florida reserves the right to change the job description and/or posting at any time without advance notice.