ACLU of FLORIDA DIRECTOR OF COMMUNICATIONS
The ACLU of Florida seeks an experienced, mission-driven leader to serve as our Director of Communications. The American Civil Liberties Union of Florida works daily in the courts, legislatures and communities to defend individual rights and personal freedoms guaranteed by the Constitution, the Bill of Rights as well as state and federal civil rights laws. The ACLU of Florida’s mission is to defend and expand civil liberties and civil rights in Florida. The ACLU-FL, with headquarters in Miami, and Regional Offices in Tampa, Pensacola, and Jacksonville is one of the larger ACLU state affiliates with approximately 55,000 members and a staff of 35. The position will be based in the ACLU of Florida’s headquarters in Miami. For more information about the work of the ACLU of Florida, please visit our website at www.aclufl.org.
The Communications Director is a member of the organization’s senior staff, reporting to the Executive Director. The Communications Director develops and implements communications and marketing efforts to enhance the impact of our work, reach new and diverse audiences, engage our members and financial supporters, and attract high quality media coverage of the ACLU of Florida’s work. The Communications Director should be able to develop strategies for implementing that work in a fast-paced and often high-pressure environment. Working closely with the organization’s legal, public policy, and development staff, the Communications Director plays a leadership role in communications strategy and media relations, utilizing both traditional and new media to promote public message for ACLU issues throughout Florida.
Strategic planning for communications:
- Develop communications plans for ACLU of Florida priority campaigns and other work, which include traditional communications, message development, web presence, advocacy and social media, to educate, motivate, and influence target audiences.
- Determine appropriate communications channels and tactics to disseminate ACLU news, promote specific advocacy campaigns, publicize events and broaden and engage diverse audiences.
- Facilitate “one voice” and good use of the ACLU brand by working effectively across departments and with ACLU volunteer leaders to ensure that the organization’s work and programs complement state and national priorities.
Public Education and Media Relations:
- Spearhead multi-media public education campaigns to extend impact of advocacy;
- Work with local, regional, and national press to pitch stories, promote local events, maximize media coverage, and enhance the ACLU of Florida’s visibility in communities statewide;
- Produce press materials, including press releases, advisories, memos and talking points
- Guide rapid response efforts to daily events on issues at the intersection of civil rights, politics, and legislation.
- Increase coverage of issues and messages by cultivating and maintaining relationships with key reporters, editors, producers, and bookers.
- Prepare staff, grassroots advocates, chapter leaders, clients, and other spokespeople for media appearances.
- Work closely with the Policy and Advocacy Department to develop communications strategies and tactics for congressional, legislative and advocacy initiatives.
- Supervise the development and management of a dynamic content for the organization’s websites, monthly e-newsletter, blog, and social media;
- Manage online organizing, email marketing and action alert platforms to ensure effective engagement of ACLU members and supporters.
- Produce major reports, “Know-Your-Rights” materials, annual report, legislative scorecard, and other publications;
- Keep staff, members, board, and donors apprised of the ACLU of Florida’s work.
Communications staff development and internal staff leadership:
- Work collaboratively with communications and other staff and volunteers as needed.
- Manage, motivate, supervise and mentor a team of four communications professionals in an environment that supports professional growth, results, and accountability and ensures that the communications infrastructure is well-run, efficient and organized.
- Work with ACLU National staff, affiliate staff, and chapters to ensure nationwide uniformity in messaging and branding
- Identify new opportunities to increase professional development for communications staff;
- Collaborate with the leadership team to help shape organizational direction and ensure that priority issues and campaigns have a strong communications infrastructure.
- Contribute to the financial sustainability of ACLU-FL operations by providing support as requested by development staff and the Executive Director.
- Contribute to the annual budgeting process, ensuring that needed resources are identified and secured, acting as a strong fiduciary of non-profit dollars, and being accountable for project expenses.
QUALIFICATIONS OF THE IDEAL CANDIDATE:
- Bachelor’s degree in communications, journalism, or related field is required; advanced degree (i.e. MBA with concentration in marketing or communications or MA in Communications) is preferred;
- Minimum of eight years in strategic communications and media relations, ideally in an “in-house” role within a nonprofit organization;
- A profound, sincere, and well-articulated commitment to social justice and to the preservation and enhancement of individual rights and liberties; understanding of a broad range of civil liberties issues and advocacy strategies;
- Extensive writing and editing experience with a variety of print and online communications media, as well as experience working with media outlets at the national, regional, and local levels;
- Demonstrated skill in proactively building relationships with diverse audiences, including reporters and editors, elected officials, community leaders, coalition partners and the public;
- Experience serving as a spokesperson for campaigns or organizations;
- Experience creating advocacy and membership materials including newsletters and content for member/activist e-mail alerts, blog, and website;
- Excellent communications skills, both written and oral;
- Superb organization skills; detail-oriented with strong follow-through and the ability to meet tight deadlines;
- Computer proficiency, including content management systems, web development, and graphic design programs;
- Firm grasp of social media platforms, and the ability to create engaging campaigns for a variety of audiences;
- Creative, results-oriented, self-starting, willing to learn, and able to manage an aggressive schedule; willingness to work beyond the 9 to 5 hours of the normal workday, including evening and weekend meeting and events.
- Spanish and English bilingual;
- Highly developed interpersonal skills and an ability to work creatively and effectively with others in a team environment;
- Experience working on public policy advocacy campaigns or political campaigns, using traditional communications and social media;
- Proficiency in Adobe Creative Suite, including InDesign and Photoshop.
Salary based on experience. Excellent benefits include a generous number of paid vacation days, paid sick leave, and personal days; medical and dental insurance; life and long-term disability insurance; 401(k) with matching contribution; and eleven paid holidays.
TO APPLY: Please send a cover letter detailing your communications related experience, where you learned of this position and your unique qualifications; resume; 3 professional references; and writing samples to email@example.com. Please put “Communications Director” in the subject line. Applications will be reviewed as received.
The ACLU of Florida is an equal opportunity/affirmative action employer and encourages applications from all qualified applicants regardless of race, sex, gender identity, age, disability, religion, national origin, sexual orientation, veteran status or record of arrest or conviction. We are committed to diversity, equity and inclusion, and have a workforce that reflects the population that we serve.